The Apple Watch is available to order today, and while you could try your luck on Apple’s website the way you’d buy an iPhone, this is a different kind of product altogether. You wear it. It has to look good on you. You probably won’t want to buy one without seeing it in person. And it might not take off at all if people don’t think it’s cool.
So, Apple’s retail strategy for the Watch is a little different to other products. You can check it out in Apple’s own stores, of course, but the company is experimenting with other partners as well — places that never would have sold Apple products before. And the first phase of this occurred today, with pop-up Watch shops opening in major department stores in three fashion-forward cities: Tokyo,...
via The Verge - All Posts http://ift.tt/1GSnOf2
No comments:
Post a Comment