TV networks like HBO and Showtime have been starting to offer online subscriptions, and they've been turning to internet providers to help sell them. The latest partnership is between Cablevision and CBS, giving Cablevision the ability to offer Showtime and CBS All Access to subscribers of its Optimum internet service. This is CBS's first internet distribution deal, and it makes it very clear that it'll be following the same path that HBO has taken — selling subscriptions directly to consumers and falling back on internet providers to sell even more. Cablevision was the first internet provider to strike such a partnership with HBO; it has a similar deal with Hulu as well.
via The Verge - All Posts http://ift.tt/1PwACcX
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