Disney Consumer Products and Lucasfilm have announced an expansive global unveiling of Star Wars: The Force Awakens toys, one spanning 18 hours and 12 countries leading up to the toys' availability for purchase on September 4th. The first expensive plaything will be unboxed at 7:45AM on September 3rd in Sydney, Australia — that's 5:45PM on September 2nd for ET viewers, by the way — and the 15th and final doodad will be opened in San Francisco at 8:00AM PT (that's 11:00AM ET) on September 3rd. All of the toy reveals will be broadcast live on Star Wars' YouTube channel, and the companies have enlisted YouTube personalities from around the world to help with the unboxing taking place in each city.
This is a crass, frivolous exercise — it's...
via The Verge - All Posts http://ift.tt/1VbdlkP
No comments:
Post a Comment