Verizon Wireless has announced that it is launching a marketing initiative that will send customers advertisements based on what activities they perform on its network. The new Verizon Selects program uses location data, as well as both browser and app usage, to help target users with coupons or promotions tailored to their particular interests. Subscribers will then get relevant offers via email, text message, standard mail, or through online and mobile advertisements.
Verizon is careful to point out that it doesn't share customer information with outside parties, but that hasn't prevented the company from taking criticism on the topic. Its Precision Market Insights program — of which the new program is a part — has recently come...
via The Verge - All Posts http://www.theverge.com/2012/12/4/3727960/verizon-selects-targeted-advertising
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