Yesterday, Burger King sent McDonalds an open letter proposing that the two fast food chains team up to create a hybrid "McWhopper" burger to celebrate Peace Day on September 21st. Burger King suggested that the "ceasefire" would take place a single pop-up shop halfway between the corporations' headquarters, with all proceeds going to the Peace One Day charity. McDonalds, however, has turned down the offer, with the company's CEO Steve Easterbrook responding via Facebook post to say "we love the intention but think our brands could do something bigger to make a difference."
Dear Burger King, Inspiration for a good cause... great idea. We love the intention but think our two brands could...
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