Two of the most popular websites for children in the UK are Moshi Monsters and Bin Weevils: communities that offer young internet users a range of games, activities, and social features built around rosters of cartoon characters. They also offer extras to paying members, a business model that has recently gotten both sites into trouble with the UK's Advertising Standards Authority (ASA).
In twin rulings on Wednesday, the ASA said that both Moshi Monsters and Bin Weevils promoted paid memberships to children in an unfair manner, directly exhorting them to spend money. In the ruling against Moshi Monsters, the ASA noted that phrases such as "Members are going to be super popular" and "The Super Moshis need YOU" put undue pressure on...
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