Retailers such as Staples are modifying the prices displayed on their websites depending on the shopper’s location. In an investigation, The Wall Street Journal discovered that Staples is specifically adjusting item pricing for different people according to their distance from a rival’s store. If an Office Depot or OfficeMax is within a 20 mile radius, for example, customers will see discounted prices.
There's a link between the variation in prices and the average household income
Store location doesn't seem to be the only determining factor, as prices even fluctuated between different New York City boroughs despite the presence of competitors. The Bronx, Manhattan, and Staten Island all regularly saw higher pricing on Staples’...
via The Verge - All Posts http://www.theverge.com/2012/12/24/3800472/retailers-adjusting-online-prices-depending-on-income-and-location
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