"Jony and Marc's (Red) auction" at Sotheby's has ended and in total the curated collection sold for about $13 million. Many of the top items went for vastly more than expected — the red Mac Pro was estimated to sell for between $40,000 and $60,000, but when the gavel fell it brought in $977,000. The proceeds of the auction will go to The Global Fund to fight AIDS, Tuberculosis, and Malaria. Other big sellers included the (Red) desk, which went for nearly $1.7 million and the custom Leica camera, which sold for $1.8 million.
The auction itself, as Vanity Fair reports, was an over-the-top affair filled with celebrities and was also attended by Apple CEO Tim Cook. Bono, who helped organize the auction, sang at the event and announced...
via The Verge - All Posts http://www.theverge.com/2013/11/24/5140200/jony-ive-and-marc-newsons-red-charity-auction-raises-26-million
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