Target can figure out whether you're pregnant based on what you buy, but it's far from the only company amassing and analyzing your data. Last year, the US Federal Trade Commission ordered nine so-called "data brokers" to explain how they obtain and share insights into consumer behavior, and this week the Senate Commerce Committee has published a report with the results. They're rather incredible. According to the document, companies like Equifax — generally known for its credit reports — are collecting details as intimate as whether an individual uses a laxative or has visited an OB/GYN doctor within the last twelve months. Another company, Datalogix, claims it has at least some form of data on "almost every US household."
via The Verge - All Posts http://www.theverge.com/2013/12/22/5237010/senate-report-explains-how-companies-sell-your-data-for-marketing
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