Monday, January 5, 2015

9 things the S in S'UHD actually stands for — and none of them are Samsung


Samsung is announcing a new lineup of TVs this afternoon, and it's giving them a typically strange name: S'UHD. We've been puzzled by the name ever since we first saw it on Saturday, but now Samsung is finally providing some answers. At a private Samsung party last night, the company presented nine things that the S in S'UHD stands for.


First, there are a handful of adjectives that Samsung found:



  • Special

  • Striking

  • Sensational

  • Seductive


Then there are the adjectives that Samsung gave some meaning to:



  • Smart (this is meant to refer to the TV's Tizen interface)

  • Stylish (a reference to their curved design)

  • Superb (referring to their resolution)

  • Spectacular (referring to "quantum color")


And, finally, there's this one:



  • S...


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