Tuesday, January 6, 2015

From gimmick to main attraction: virtual reality is coming to Hollywood

Last March I donned a pair of goggles that whisked me from Austin, Texas to the frigid white Wall of Westeros. Over Thanksgiving, I watched as my parents sat back, strapped in, and explored the space station from Christopher Nolan’s Interstellar. For studios looking to promote movies and TV shows, virtual reality has become a go-to gimmick, giving audiences a sneak peek at new technology that’s just around the corner.


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