There’s a palpable sense of futility accompanying this morning's announcement of the Up4, Jawbone’s $199 fitness tracker with NFC chip for contactless AmEx payments. It’s the ultimate niche device, catering to a market segment that, a) owns an AmEx card, and b) is willing to pay $200 for a dedicated fitness band instead of, say, a Pebble or Android Wear smartwatch like the Moto 360.
$200 would be a pittance if the Up4’s sensors were sophisticated enough to detect my melancholy and then change the song playing on my Jambox to lift my spirits. Or if it could sense my shivers, and bump the Nest thermostat a few degrees. Or detect that I’m taking a Sunday nap and wake me in time to pick up the kids from practice. Hell, it could even tell my...
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