There are lots of problems with the mobile web, but one of the most annoying is clicking through a search result and having your entire screen taken over by an app install ad. You search in vain for a tiny, opaque "X" to tap, only to miss its center by a millimeter and inadvertently trigger the trap. Today Google announced an update to its search algorithm that will try to crack down on these odious advertisements, marking any site that presents too many of them as not "mobile friendly," a designation that will push that site down in its search rankings.
via The Verge - All Posts http://ift.tt/1L1YMIO
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