It's no secret that McDonald's is flailing — losing Americans' trust, losing their dollars, losing the "big deal / special treat" designation in popular consciousness that it held in the 1970s (according to my mom) and in the 1990s (according to me). Efforts to counter these setbacks have included unconvincing promises of fresh ingredients, serial trial and failure of terrible new products, presumably bribing James Franco to write a testimonial about how wage labor functions as emotional support, and a super douchey PR interaction with Burger King.
None of these things won us back over to the Golden Arches' side. So Big M is trying something different; they're putting their finger back on the pulse of America, if you will, by catering...
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