Blogging was once heralded as a great equalizer, seizing power from big media gatekeepers and redistributing it to the common internet user. But these days, super-posters are sucking up much of the oxygen — look at tastemaker Jason Kottke, snarky culture writer Hipster Runoff, and marketer Seth Godin, who shows up on the first page of a Google search for "blog." It's an intimidating scene for a newbie blogger.
Medium, the new self-publishing platform from two of Twitter's co-founders, Evan Williams and Biz Stone, promises to eliminate the need for bloggers to also be marketers. "We want to help the best ideas and stories have the biggest possible impact," Williams said in an email. "For the vast majority of people, Medium will have a...
via The Verge - All Posts http://www.theverge.com/2012/12/10/3735458/medium-twitter-ev-williams-biz-stone
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