It’s been six years since DNA testing service 23andMe launched. In that time, about 180,000 people around the world have sent their saliva to the Mountain View-based company to test for more than 200 genetic traits and markers.
That’s not an inconsequential number, but it shows that personal DNA testing just isn’t a very large market yet. As a result, 23andMe has decisively shifted its focus to building and monetizing a giant database of genetic information, rather than satisfying personal curiosity. We’re entering the era of personal genetics as big business.
The company announced yesterday that it has raised $50 million from name-brand investors including Google Ventures and Russian billionaire Yuri Milner to do just that....
via The Verge - All Posts http://www.theverge.com/2012/12/12/3759198/23andme-genetics-testing-50-million-data-mining
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