As many of you know, I have a tendency to fall back on automotive metaphors when trying to describe the mobile industry. What can I say? Cars are familiar and relatable.
So imagine this: you walk into your local dealer (for the purposes of this analogy, said dealer sells all brands — stay with me). You're offered a brand new 2012 BMW M3 and a 2013 Volkswagen Polo for exactly the same price. Which do you choose?
The BMW, of course. It doesn't matter that it's a year older. It's a better, higher-end car with more features.
So why is it that American wireless carriers continually flout this natural order of economics with virtually every new phone they release?
Every model is priced with a blatant disregard for logic
The launch of...
via The Verge - All Posts http://www.theverge.com/2012/12/20/3786064/lets-be-honest-your-smartphone-price-makes-no-sense
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