In the age of Amazon Prime, it's easy to look at the brick-and-mortar store as an antiquated way to shop that continues to diminish in importance — but on the contrary, some internet-only retailers are beginning to find that opening physical retail stores are an important way to extend their brands. The New York Times has put together a report looking at this trend; men's clothing retailer Bonobos, for example, was staunchly in support of its online-only sales model. CEO Andy Dunn gave a speech arguing that retail stores were a bad economic decision for a lot of businesses, and said in 2009 that "we keep men out of retail stores when we know that men fundamentally don't enjoy shopping."
"I was pretty puritanical about e-commerce...
via The Verge - All Posts http://www.theverge.com/2012/12/19/3783770/online-only-retailers-opening-offline-stores
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