Nielsen, the market research company known primarily for its TV rankings, announced earlier today that it is acquiring leading radio research company Arbitron in a move to offer a more complete profile of customers across multiple mediums. As part of that, the two companies — should the merger be approved by regulators — will begin to pay more attention to web data and internet-based radio stations. Steve Hasker, Nielsen’s president of global media products (who'll be leading Arbitron after the merger), told Bloomberg that "we want to cover as much of the media landscape as possible," and continued on to say that the company plans to start monitoring internet radio services like Pandora.
That's should be good news for Pandora,...
via The Verge - All Posts http://www.theverge.com/2012/12/18/3781970/nielsen-arbitron-merger-to-begin-ranking-internet-radio-pandora
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