When the Vatican announced that Pope Benedict XVI had joined Twitter last week, it seemed like a simple case of an age-old institution trying to keep up with the social media-driven times. According to a report from the Washington Post , however, Twitter was the driving force in the deal, and has made several similar moves in an attempt to lure high-profile figures to the service.
For the pope, a Twitter employee will reportedly be by his side as he makes the first tweet, which will be pre-drafted in eight different languages, and may actually do the typing. A spokesman for the Vatican told the Post that he believed Twitter had made the initial approach, and Adam Sharp of Twitter said:
"We've always talked about Twitter as a place to...
via The Verge - All Posts http://www.theverge.com/2012/12/12/3757488/twitter-celebrity-service-pope
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