Tuesday, December 18, 2012

Why Apple Maps needs Foursquare's 50 million venues

foursquare new app 1020

Apple needs good location data, and fast, in order to repair the damage from its botched Maps service. So it wasn’t surprising to read reports that the iPhone maker is considering a partnership with location-based social network Foursquare, which happens to be sitting on a homegrown database of 50 million venues in 220 countries.


Foursquare initially gained notoriety as a service for ostentatious oversharers eager to broadcast their fun-packed Saturday nights. However, the service has been building a sophisticated venue database from scratch that could go a long way toward filling in the gaps in Apple’s incomplete, error-riddled Maps product.


Foursquare’s venue data is based on actual GPS coordinates collected when users check in


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via The Verge - All Posts http://www.theverge.com/2012/12/18/3781336/foursquare-and-apple-maps-problem-joke-venues

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