On Monday, BMW rolled out their first fully electric car, the i3 — but the most impressive part of the rollout may not have been visible onstage. On the heels of the launch, Bloomberg News turned up an interesting detail: an optional "mobility package" that would let buyers pay to have access to a gas-powered BMW X5, in case they're planning a trip beyond the limits of the i3's battery. In short, if you need a non-electric car for the weekend, they'll bring you one.
It's not the first time this has been tried: Fiat unveiled a scaled-down version of the same plan in April. But if you're unfamiliar with the politics of electric cars, it might seem like a strange move. You don't offer to rent laptops to tablet buyers, for instance, or...
via The Verge - All Posts http://www.theverge.com/2013/7/30/4571150/bmws-plan-to-sell-electric-cars-and-outwit-tesla
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