Tuesday, July 30, 2013

Microsoft reveals $853 million Surface revenue, less than its write-down and advertising costs

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Microsoft filed its annual Form 10-K with the Securities and Exchange Commission (SEC) on Tuesday, revealing the exact amount of revenue from its Surface efforts: $853 million. The figure covers revenue from when the Surface RT launched in October through to the end of June. It's less than the recent $900 million write-down for Surface RT that the company revealed in its latest quarterly earnings, and as GeekWire points out it's also less than the "$898 million increase in advertising costs associated primarily with Windows 8 and Surface."


Microsoft doesn't reveal Surface sales figures in its SEC filing, but based on the revenue the initial reports of Surface RT sales at 1.5 million units in March, and Surface Pro at 400,000 could well...


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via The Verge - All Posts http://www.theverge.com/2013/7/30/4572732/microsoft-surface-revenue-less-than-write-down-advertising-costs

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