After nearly two years in the making, a charity auction orchestrated by Jony Ive, Bono, and designer Marc Newson is set to begin this Saturday. While Ive and Bono have collaborated in the past to benefit the musician's Product Red charity — such as in 2006, when Apple released a black-and-red, U2-themed iPod — Saturday's auction takes Ive's involvement much further: working with Newson, the two curated and customized over 40 different items, from chairs, to cars, to Apple products, all of which will go up for sale.
The auction is being run by Sotheby's, and is expected to raise over $2 million toward battling AIDS, tuberculosis, and malaria. "Red is making a difference in the lives of millions of people and we're humbled to make...
via The Verge - All Posts http://www.theverge.com/2013/11/22/5133178/jony-ive-red-auction-sothebys-photos
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