Last week Starbucks opened a Teavana tea bar in New York City, the first step towards creating what it hopes will be a counterpoint to its enormously successful coffee locations. Before being bought by Starbucks last year, Teavana had primarily been known for retail shops that sold tea and supplies — but didn't serve the drink. With the tea bar concept, Starbucks had to rethink some of the most basic elements of its successful formula for a different kind of customer — including the paper cup itself.
FastCoDesign takes a look at the result of Starbucks' design efforts. The goal was to make a cup that felt more like drinking from china than a flimsy, on-the-go piece of cardboard. Double-walled insulation was built into the cup...
via The Verge - All Posts http://www.theverge.com/2013/11/2/5056400/starbucks-builds-a-better-paper-cup-for-tea-drinkers
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