This Sunday, November 3rd, the world will experience the first annual YouTube Music Awards, hosted by Jason Schwartzman and streamed live from New York City. Featuring huge music acts like Lady Gaga, Eminem, and the Arcade Fire, the event seems poised to take on MTV’s long-standing VMAs, with a few internet-focused (“best fan-made response video!”) awards thrown in the mix. But YouTube’s first foray into a massive, live-streamed event mixing traditional stars with people “from the internet” wasn’t a shining success at all. 2008’s YouTube Live was, by most accounts, a somewhat infamous failure that was quietly swept under the rug.
If you were to have visited YouTube on November 22nd, 2008, you likely would have been...
via The Verge - All Posts http://www.theverge.com/2013/11/1/5052440/youtube-live-a-disastrous-spectacle-google-would-like-you-to-forget
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