Depending on execution, parody can be one of the best or worst ways to get a message across. Today, we've seen examples of both lambasting Amazon Prime Air, the company's new plan to use drones to deliver packages to your door. Twitter reacted with the usual mix of humor, disdain, and nitpicking, while one of Amazon's regional rivals has created a parody video.
Waterstones is one of the UK's largest booksellers, and has unsurprisingly been affected by Amazon's international success. This morning the retailer posted a press release and video informing the world that owls would now be delivering its books thanks to "O.W.L.S.", the "Ornithological Waterstones Landing Service."
via The Verge - All Posts http://www.theverge.com/2013/12/2/5165640/internet-erupts-in-parody-to-amazons-proposed-delivery-drones
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