Thursday, January 16, 2014

Bluetooth headsets aren't dead: Jawbone's new Era is all about voice control


The death knell of the Bluetooth headset seems to be sounding everywhere. We don't make phone calls anymore, and our phones are never far away anyway. Plus, the headsets never defeated their social stigma — the "BlueDouche" problem remains.


But Jawbone Senior Director Tim Pryde tells me the tide may be shifting. And he makes a surprisingly compelling case for why Bluetooth headsets (which he reminds me were wearables before the term became a buzzword) could make a comeback. And more specifically, why the new $99 Jawbone Era could be the perfect device at the perfect time.


Voice control could make Bluetooth headsets useful again


The key, Pryde says, is making a Bluetooth headset about more than just making rapid-fire phone calls. A...


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