Wednesday, January 29, 2014

Oculus Rift at Sundance: games are just the beginning


Sundance describes the New Frontier portion of its annual film festival as a "creative space" for "multimedia performances, transmedia experiences," and other interactive art forms. This year that translated into a room of pure sensory overload: orange-red walls with matching plush couches, video projections, and in one corner, five stations gilded in chrome. That’s where a constant stream of visitors would sit down, plug in, and get transported into another world.


Oculus had come to Sundance.


Since its Kickstarter debut, much of the public focus on the Oculus Rift VR headset has been on its potential as a gaming device. The uses there are obvious, but talking to Nate Mitchell, Oculus’ VP of product, it’s clear the company sees...


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