Morgan Webb, the gaming and tech personality, stood on a purple-lit stage between a Chevy Impala and a Corvette and raised her arms triumphantly. The candy-apple-red cars looked ordinary, if a little shinier than normal, but it was what was inside that mattered: LTE connectivity and an in-car app store. "Today, thanks to Chevrolet, you are finally looking at the connected car," she said.
Whether it’s in the form of car-friendly apps, smartphone integration, or coordination between your smart appliances at home, the internet is coming to your car. The largely latent time we spend in our cars is gold and automakers, carriers, Google, and Apple are all striking out for the new frontier.
In the most profitable scenario, your car would...
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