Sunday, February 23, 2014

Qualcomm builds first eight-core processor to appease spec-crazed Chinese customers


Qualcomm chief marketing officer Anand Chandrasekher thought eight-core chips were dumb, and called 64-bit processing a "marketing gimmick" last fall. How time flies. After demoting Chandresekher for those comments last year, Qualcomm is now building the Snapdragon 615, an eight-core, 64-bit chip for mobile devices. Along with the Snapdragon 610, its quad-core sibling, the new SOCs represent a new upper-middle class tier in the company's processor lineup. They feature up to eight 64-bit ARM Cortex A53 cores, integrated LTE, and an Adreno 405 GPU hat Qualcomm compares to those more expensive Snapdragon 800 devices. However, the company is quick to qualify that the new eight-core chip won't undercut its flagship chips. "It's definitely a...


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