Ello exploded in popularity last month partly on the grounds that it would remain ad-free and never sell users' data, and today it's putting those promises down in legal writing. Ello says that it has converted to a public benefit corporation, with its charter prohibiting it in "the strongest legal terms possible" from making money by selling ads or user data. It also requires that any company that might purchase Ello in the future follow these same rules. "In other words," the company writes, "Ello exists for your benefit, and will never show ads or sell user data."
via The Verge - All Posts http://ift.tt/1yqju0N
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