Tumblr may be known for moving images, but by and large that's been the GIF — not videos. Tumblr is today trying to address that, changing what it's like to watch videos in its mobile apps and on the desktop. On mobile, Tumblr is actually making videos seem a lot like GIFs: they'll automatically start playing when you're on Wi-Fi, they'll be muted by default, and they'll loop endlessly. Tumblr also says that videos are converted to smaller sizes so that they'll start playing quickly, adding in to the impression that it shouldn't matter what format you're actually seeing.
via The Verge - All Posts http://ift.tt/12ij7uG
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