T-Mobile today announced a new initiative it's calling "Smartphone Equality" which, in the words of CEO John Legere, "puts the relationships we’ve built with loyal customers above their credit scores." Legere says that many consumers don't get access to attractive, zero-down financing offers thanks to an imperfect credit history. (And the option of financing a phone is particularly important when you're under a carrier that no longer offers two-year contracts in the traditional sense.) "We've been part of the problem, too," Legere wrote in a blog post. "But no more."
With Smartphone Equality, T-Mobile claims it will offer its very best deals to customers who've paid their wireless bill on time for 12 consecutive months. "The simple...
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