The shooter yesterday, at Bridgewater Plaza in Moneta, Virginia, optimized his murders for attention. This isn’t new. All mass murderers want attention. Mass shootings are violence that is meant to be disseminated.
Consider the Charleston church shootings, in which a white supremacist killed Clementa C. Pinckney and eight others. Or the 2014 Isla Vista shootings, in which an angry young man murdered six people and wounded 14. Or even the Columbine High School shootings, well before the internet dominated the media as it does today. All of these shootings included manifestos. Each killer meant for us to pay attention; each killer figured his individual death didn’t matter — the shooting would ensure his immortality.
we, the viewers, are...
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