The future of the television is the iPad.
That was the overwhelming message at the TV of Tomorrow conference in New York, which saw executives and decision makers from across the television industry gather for a lively day of discussion and debate about the state and direction of their business. And almost all of that discussion revolved around the iPad, which has become interchangeably known as the "second screen." Apple may call its TV efforts a "hobby," but the TV industry is already making huge bets on iOS.
Tablet users were a dominant theme of the conference, which featured sessions titled "Measuring the Multiplatform Viewer" and "Second-Screen Content: Have We Created A Monster?" Barry Frey, a former Cablevision executive, opened...
via The Verge - All Posts http://www.theverge.com/2012/12/12/3758972/cable-second-screen-tablet-apple-ipad
No comments:
Post a Comment