At a recent design day event in Norway, Windows Phone design studio general manager Albert Shum and Todd Simmons, creative director at Wolff Olins, held a talk about "re-imagining" Microsoft. After switching its Windows, Office, and Microsoft brand logos last year, it appears the company has some additional plans for Bing, Skype, Yammer, and Xbox. Olins revealed a concept video from two years ago of how Microsoft looked to rebrand its key products. Part of the video includes a new Bing logo that looks very similar to a paper airplane.
At first it seems the clip is simply an old concept, like similar ones Microsoft has experimented with previously, but later in the presentation Olins reveals design work for the same Bing logo and what...
via The Verge - All Posts http://www.theverge.com/2013/4/27/4275944/microsoft-design-presentation-bing-skype-xbox-rebrands
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