Messaging apps are proving enormously popular across the globe; WhatsApp CEO Jan Koum recently solidified that point by claiming that his company's service has grown even bigger than Twitter. If that wasn't enough to give mobile operators pause, a new study from Informa may do the job. The research, conducted on behalf of the Financial Times , concludes that chat apps have overtaken traditional SMS in terms of message volume. By the end of 2012, more messages were being sent with WhatsApp, Kik, and manufacturer-driven solutions like iMessage and BBM compared with regular texting. SMS has long been a massive source of revenue in the mobile industry, so the consumer push towards free-to-use replacements is a worrying development for...
via The Verge - All Posts http://www.theverge.com/2013/4/29/4281618/chat-apps-surpass-sms-messaging-volume-study
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