Twitter started rolling out access to its self-service advertising platform last year, which focused on letting small businesses and individuals purchase promoted accounts and tweets just like bigger companies. While the self-service ad tool was initially limited to selected American Express cardmembers or merchants, Twitter gradually rolled the product out to more and more users, and today the company announced that anyone on Twitter can now advertise on the site. Twitter Senior Director of Product for Revenue Kevin Well made the announcement today at the TechCrunch Disrupt conference, saying that "we have reach, we have engagement, and while a tweet is 140 characters and will always be just 140, we have photos, videos, and you can...
via The Verge - All Posts http://www.theverge.com/2013/4/30/4285764/twitters-ad-platform-now-open-to-all
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