Thursday, April 25, 2013

Researchers suggest brands and celebrities may be buying Twitter followers

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The Italian researchers who exposed the growing market for fake Twitter followers are back with new research identifying celebrities and prominent brands with suspicious follower growth.


As reported by The New York Times , security researchers Andrea Stroppa and Carlo De Micheli have questioned the authenticity of Twitter followers for both people and companies. The accounts for Sean "Diddy" Combs, 50 Cent, Pepsi, Mercedes-Benz, and the prime minister of Russia all show questionable activity, the researchers said.


Stroppa and De Micheli identified prominent accounts with massive spikes in follows or unfollows. While their evidence is circumstantial, it suggests that some prominent people and brands could have artificially inflated...


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via The Verge - All Posts http://www.theverge.com/2013/4/25/4267022/researchers-suggest-brands-and-celebrities-may-be-buying-twitter

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