Spanish mobile provider Telefónica today announced it is to help boost the visibility of Microsoft's Windows Phone 8 operating system in a bid to end the "current duopoly of Android and iOS." The two companies have signed a one year "enhanced marketing agreement" that will see Telefónica boost advertising of Windows Phone 8 devices in the UK, Germany, Spain, Mexico, Brazil, and Chile.
Telefónica wants to dilute the "polarisation of installed base in operating platforms."
As part of its marketing focus, the mobile giant has also pledged to "provide customers with a more personal smartphone experience like Windows Phone offers." It hopes its actions will make the market "more competitive" and dilute the "polarisation of installed base...
via The Verge - All Posts http://www.theverge.com/2013/6/26/4465826/telefonica-backs-microsoft-windows-phone-ios-android-duopoly
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