Netflix has begun rolling out "Max," its new intelligent suggestion engine designed to match movie and TV shows to your current mood. The company began testing the assistant at the end of last year and will today start bringing it to all US PlayStation 3 owners. Max operates similarly to Apple's Siri but instead asks questions to better provide content suggestions, relying on Netflix's powerful recommendation algorithms to do so. For example, it may ask you to rate a selection of movies and other times it could ask you to pick between two genres — displaying new or interesting content depending on your choice.
via The Verge - All Posts http://www.theverge.com/2013/6/28/4474020/netflix-max-playstation-3-content-recommendations
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