Think about "Beats by Dre," and you might think of an overpriced red headset that makes your brain rattle with bass. Luke Wood, president and COO of Beats Electronics, wants to change that image. And he believes the company's latest product, the new Beats by Dre Studio headphones, will be a major step toward getting Beats the recognition he says it deserves. "To me, this is the most important sign of what we can become, from a credible standpoint as an engineering company, as a product company, as a technology company — it's this product," he told The Verge. "If you look at what it's evolved from, what it's evolved to, it really shows we're serious about sound."
via The Verge - All Posts http://www.theverge.com/2013/7/24/4552672/new-beats-studio-hearphones
No comments:
Post a Comment