It may not be reflected on the Billboard charts, but Jay-Z's Magna Carta Holy Grail is now guaranteed to be certified platinum by the RIAA soon after its early release on July 4th. The industry group has decided to alter its longstanding Gold and Platinum (G&P) Program in response to Samsung's unique promotion; the company purchased one million "copies" of Jay-Z's latest album to give away to its customers. "It is a novel and creative marketing move and it has rightly stimulated a healthy conversation about the sale’s meaning and implications for the modern music business," writes Liz Kennedy, director of the RIAA's G&P certification program.
The music business is changing
Prior to today, one G&P requirement was that an album needed...
via The Verge - All Posts http://www.theverge.com/2013/7/1/4484356/riaa-guarantees-jay-z-platinum-album-with-revised-certification-rules
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