Sony has been doing a lot of research on its customers. The first thing it found was that "the consumer who’d prefer to have a smaller device doesn't want fewer features.” So the company took the Xperia Z1’s flagship spec sheet and fit into a 4.3-inch handset. Then Sony learned that calling a device “mini” suggested it was somehow inferior, so the name Z1 Compact was born. Finally, consumers demanded more and bolder colors, to which Sony has responded with two new hues of lime green and luscious pink. Throw in an important (and overdue) upgrade to an IPS display and the Xperia Z1 Compact becomes the perfect hardware proposition.
Unfortunately, Sony’s software isn’t advancing as fast as its hardware. The Z1 Compact will...
via The Verge - All Posts http://www.theverge.com/2014/1/6/5267578/sony-xperia-z1-compact-launch-ces-2014
No comments:
Post a Comment