Merel Bekking wants to create the perfect design. But instead of looking to ratios and formulas, she's peering into the human mind to find it. "I want to investigate if it is possible to make a perfect design based on brain activity," Bekking says in a video describing her work. She's already begun with a small group of 10 men and 10 women, using an MRI machine to determine what design elements they prefer the most.
via The Verge - All Posts http://ift.tt/1bWi9lP
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