By Ben Popper and Ellis Hamburger
Instagram CEO Kevin Systrom has repeatedly emphasized that a big focus for the company is to "keep the standard really, really high" for its first ads — something Facebook and mobile ad networks like AdMob perhaps missed the boat on. But how will brands know how their "rich" ads should look? Instagram today gave brands their first hints.
The company today published The Instagram Handbook for Brands, a book profiling eleven companies that it thinks are doing a great job posting content on Instagram. Example posts come from the likes of Patagonia, Chobani, and Disneyland, and are accompanied by tips like "share experiences" and "find beauty everywhere." The posts Instagram highlights in its book, and...
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