Ride-sharing app Sidecar has spent its two-year life in the shadow of Uber, whose name has become synonymous with traditional taxi substitutes. Today, though, the service has officially relaunched, with an eye towards getting drivers to compete for customers by offering a personal touch. Its new iOS and Android apps ask drivers to create more detailed profiles that will make them stand out, complete with pictures and notes about themselves or car "amenities" like phone chargers or free water. They can also set their own fees per ride, and users will pick specific drivers, sorting by things like price, proximity, and quality of car — if you want a nice vehicle, you might be willing to pay more. You can also "favorite" drivers, who will...
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