There will be no shortage of outrageous Super Bowl ads on TV and the internet this weekend – as has been the case for the past decade. But this year, iPhone owners in the host borough of East Rutherford, New Jersey, and those in nearby New York City will be part of a whole new advertising playing field: pop-up alerts enabled by Apple's iBeacon software, as the New York Times reports.
via The Verge - All Posts http://ift.tt/1fwOKTK
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