Saturday, February 22, 2014

The business of play: inside the weird world of Toy Fair 2014


The business of toys is one of endless reincarnation. Barbie will always totter on slender legs and permanently arched heels. Transformers will always be more than meets the eye. Monopoly will always teach families the inherent conflict in the landlord/tenant relationship. But times change. In 2014, you can print Instagram photos for that Monopoly board, and Mattel is building new dolls whose torsos light up to express emotions. Lego builds meta-sets based on a Warner Bros. movie about Lego...


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